July 8. 2010 | Andrea Contres

Get on the Social Media Train - It's Time!

A little over six months ago, Watkins Meegan published its second blog, Accounting in the World of Web 2.0 World.  Although some people were reluctant or apprehensive about embracing this technology, we have clearly seen the importance of social media and are now venturing into other avenues, such as youTube and multiple Twitter pages. 

Watkins Meegan uses social media (Twitter, Facebook, blogging--WatkinsWire, youTube, LinkedIn) as an additional resource: to educate, enhance our brand as a thought leader and to expand our presence on the Web.  We are not alone; 81% of all firms use social media for marketing activities.  Like us, these firms are not stopping at just marketing; social media extends way beyond the realm of marketing.  It is a great tool for recruiting, following your competition, business development, education and more.

When creating a social media strategy/plan you must be patient; it is not something that will develop or change your firm’s Web presence over night.  However, you will see a change if you use the resources correctly.  There are many details companies must think about beforehand, such as: policies, guidelines, maintaining the voice of your brand, and education.  Watkins Meegan began its planning 10 months prior to actually launching the Web 2.0 campaign, and we continue to evaluate our strategy, learn new tools and embrace new ideas.  Educating your firm on social media and continued education for both the firm and yourself are something I highly encourage!  You cannot attend a conference or event today without social media being discussed.  This means you should jump aboard and continue learning because social media is constantly changing.  Also be creative – the options are endless!

As a marketing manager working in the professional services industry (CPA Firm), I found this great article published in the VA Society of CPA’s (VSCPA) magazine.  It is targeted specifically to accountants.  Share it!  http://www.vscpa.com/content/Resources/Career_Development/career01011002.aspx

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